Wednesday, 8 August 2007
The worst jam in the world?
I spend a lot of time trying other peoples' jams from around the world. Partly looking for ideas but mostly since I just love jam. Ocassionally, however, I come across a flavour of jam that doesn't really work.This morning, I was trying the range of jams made by a German company called 'Muhlhauser'. They make all the old classics like Strawberry and Raspberry, which they didn't do a bad job of really. What really amazed me though was their 'blackcurrant and chocolate jam' ("with fine chocolate"). This was obviously the brainwave of someone in their marketing department ("chocolate spread sells well.....blackcurrant jam sells well....").
As wonderful as blackcurrant and fine chocolate sounds, it is quite inedible.



